Iranian-born Architect Crowned Miss Germany 2024 in Pageant’s Inclusive Turn
In a departure from traditional beauty pageants, the Miss Germany competition crowned Apameh Schönauer, an Iranian-born architect and mother, as its winner for 2024. Schönauer’s victory marks a significant shift towards inclusivity within the pageant, focusing on contestants’ personalities and actions rather than superficial beauty standards.
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Born in Iran, Schönauer immigrated to Germany with her family at a young age, facing challenges of assimilation and identity. Now, as Miss Germany, she aims to advocate for young migrant women, drawing from her own experiences and hardships.
Schönauer’s victory comes amidst a broader rebranding of the Miss Germany competition, which has lifted age limits and expanded its criteria to encompass a more diverse range of contestants. This year’s finalists included women with unique stories, such as living with a donor heart or managing rare medical conditions.
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However, Schönauer’s win was met with backlash on social media, with critics questioning her adherence to traditional beauty standards and her “German-ness.” The wave of negative comments reflects a recurring pattern seen in other beauty pageants attempting to embrace diversity and inclusivity.
Despite the criticism, the Miss Germany competition remains committed to its new mission of inclusivity, exemplified by the decision to replace the winner’s crown with a “Female Leader Award” and a €25,000 prize. Organizers emphasize the importance of recognizing women who serve as role models and contribute to shaping a modern, cosmopolitan society
Schönauer’s victory not only signifies a personal triumph but also represents a broader cultural shift towards embracing diversity and redefining beauty standards within the pageant world.